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The Case for Focused Financial Banking Geared Towards Savings Alone

This post was sponsored by PurePoint Financial, whom I had the privilege to work with through their Unlock Your Future Project. Read to the end to find out how to enter for a $10,000 savings sweepstakes [GIVEAWAY CLOSED]!

Let me ask you something: if you were in the market for a book on how to save money, would you be more likely to buy the “Everything Personal Finances + the Kitchen Sink,” or “365 Ways to Save Beyond Your Means?”

The answer is obvious. You want the book dedicated to what you want to achieve.

The Power of Focus

If there’s one thing I’ve learned − honestly, am still learning − from being in business for myself these last several years it’s this: you need to focus.

“Nicheing down,” it’s called.

That’s because what you focus on grows + matures into something that could never fully be if your hands were in 10 different honey pots.

Think about the traditional banks in the U.S., for example. You can walk into a Chase bank and apply for a mortgage, sign up for a checking account, and listen to a spiel about your small business financial needs.

I would know, because I bank there.

But how cool would it be if they focused solely on just one of that menu of options, and really, really, hit it out of the ballpark?

I’m Digging this New, Focused Financial Banking Concept

My interest was immediately peaked when I was approached by PurePoint Financial to help them with a project.

Why is that?

Because they are a hybrid digital bank offering something new: services focused solely on savings. Not savings with a side of personal loans, and not savings with a dash of mortgages. Just savings.

You might think that is limiting, but hear me out on this one.

If you try to be everything to every one, then you end up offering so-so services. But if you instead focus on just one thing, your position yourself to over-deliver.

And one of my favorite ways they are over-delivering? Is the Interest rate they can offer because of their nicheing down: 1.25% apy.

I don’t know about you, but I’m only currently getting 0.75% apy.

These are market-leading rates, with no monthly fees.

PurePoint Financial’s Red Door Event + Your Chance at $10,000

To kick-off the opening of several PurePoint Financial Centers in Houston, red door art installations popped up in surprise locations around the city (that’s me below at one of the doors in the Galleria) commissioned from local Houston artist Michael Rodriguez.

People could unlock these doors, and what they found were paintings inspired by Houston-specific savings goals.

It turns out that:

  • 48% of Houstonians indicated a dream vacation as inspiration for saving.
  • Nearly half of Houstonians – 47% – are saving for either college tuition (21%) or medical expenses (26%), indicating knowledge and health are priorities.

[GIVEAWAY IS CLOSED] From now until June 16th, you can enter to win $10,000 at any of the three Houston PurePoint Financial Centers:

  • Boulevard Place, 1800 Post Oak Blvd, Houston
  • Champions Forest, 5503 FM 1960 Road West, Houston
  • Crossing at Tel Fair, 310 S. Hwy 6, Sugar Land

So go check one out!

Even if those savings categories don’t describe you, you likely have some sort of savings need or want you’re trying to meet. Why not meet those goals with a financial center specifically tailored towards saving money? Think about it: when it comes to your savings would you entrust a book called “The Book of Finances” or one that’s called “Build Your Savings Blueprint: Your Hand-Held Guide.

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Amanda L Grossman

Personal Finance Writer and CEO at Frugal Confessions, LLC
Amanda L. Grossman is a writer and Certified Financial Education Instructor, Plutus Foundation Grant Recipient, and founder of Frugal Confessions. Over the last 13 years, her money work has helped people with how to save money and how to manage money. She's been featured in the Wall Street Journal, Kiplinger, Washington Post, U.S. News & World Report, Business Insider, LifeHacker, Real Simple Magazine, Woman's World, Woman's Day, ABC 13 Houston, Keybank, and more. Read more here or on LinkedIn.