brand loyalty

Brand Loyalty: Could Your Money be Spent Elsewhere?

As my readers know, I believe in stockpiling to save money. When products hit rock bottom prices, I am there with coupons in hand to purchase months or even a year’s worth. In fact, I have recently scored 4 bottles of Purex liquid detergent…

“Why Are we So Clueless about the Stock Market?”: A Book Review

As I read Mariusz Skonieczny’s book, I couldn’t help but think back to my first job out of college. I was hired to make international sales (I was the entire department) on a grant given to this brand new start-up company by the USDA. About…